Links are the new word of mouth.We share the best of them and breeze past the worst. Links are one of the fundamental factors in deciding how high a website ranks on a search engine.
Link building is the process of integrating links from other websites, blogs, press releases and social media sites. It’s a way of giving your website much needed visibility, but also a way of climbing the search engine pages.
But coupled with Google’s recent Panda and Penguin update, high-quality links are now absolutely necessary in gaining search engine visibility, while bad links will send your site into search engine oblivion.